Where Beer Meets Design

2ROW is a blog and creative space dedicated to the visual culture of beer, from label design and branding to the aesthetics of bars and breweries. Our mission is to celebrate the artistry behind beer, spotlighting the designers, illustrators, and breweries shaping the industry’s visual culture.

Who’s Behind 2ROW?

2ROW is created by Will Carey, a digital marketer and beer enthusiast passionate about art, design, and branding. With a background in craft brewing and brand strategy, I created 2ROW to document and explore how breweries express their unique identities through design.

Why ‘2ROW’?

The name 2ROW is inspired by two-row barley, the most popular barley used in brewing. Just as two-row barley is the foundation of great beer, great design is the foundation of a strong brand identity.

Want to collaborate, submit a featured post, or explore brand marketing solutions? Email: will@2row.co.uk

Follow 2ROW on Instagram for the latest beer design features.