Ghost Images captures craft beer’s true spirit

Ghost Images captures craft beer’s true spirit

Joshua Parent of Ghost Images combines art with storytelling to create distinctive designs for celebrated craft beer brands. Focusing on branding and packaging, Joshua's work connects with each brewery, capturing their unique character.

His Brutal Bitter label for Rogue Ales’ 35th anniversary is a powerful homage to the brewery’s legacy. The design embodies Rogue's rebellious spirit and commitment to craft, featuring bold red and black tones and a striking illustration.

In his brand identity work for Fallow Beer Co., Joshua’s logo design features a stylised arrow intertwined with a serpent, representing tradition and transformation. Deep greens and rich reds give it an authentic and heritage feel.

The branding extends seamlessly into the can design for Fallow Beer Co.’s Heyday Double IPA. The intricate patterns and bold typography bring a modern twist to the brand’s rustic roots.

Joshua's designs for the Dead Guy Music Fest at Rogue Ales Eastside Pub capture the energy of Portland's dynamic music scene. His playful skeleton motif, highlighted by bright colours, brings the festival’s vibrant spirit to life.

The label art for Counter Weight Brewing Co. showcases Joshua’s versatility in design. The Worlds Away label transmits drinkers to another planet through its cosmic imagery and bold typography.

Through Ghost Images, Joshua Parent enhances craft beer brands, creating powerful narratives that connect with audiences and leave a lasting impact.