Fell Brewery’s fresh rebrand embraces their environment

Fell Brewery’s fresh rebrand embraces their environment

2 March 2023

Fell Brewery celebrates ten years with a rebrand that reflects the culture and landscape of its home in South Cumbria. Designed in-house, the new look features natural wood and forest colours to emphasise their surroundings, with a bold typeface highlighting the company ethos. The updated logo ties each element together with a tree-cut design, leaving a memorable mark transferred seamlessly across their merch range and packaging. The new brand embraces its environment and promotes sustainability with a clear sense of progression.

In March 2023, Fell Brewery will celebrate its 10th Birthday. Our original branding was first commissioned in 2011 and, while it served us very well, a lot has changed since then and this milestone felt like as good as any a reason to update for the decade ahead. We wanted the new material to evoke a greater sense of our surrounding area and emphasise our established position in the market. All the work has been carried out in house and we are very proud of it.